Seth Godin had a blog post today that answered the question
“Why aren’t you (really) good at graphic design?“
It’s short and to the point and I encourage you to jump over there for a minute now to read what he said. It’ll help you better understand my list.
1. Because until you’ve tried it yourself, you’ll have very little idea of (and appreciation for) what’s involved.
2. Because until you’ve studied it yourself and have a clue of what’s involved, you won’t have any basis on which to evaluate a design or a designer.
3. Because when you’re first starting out, it simply doesn’t make sense to invest hundreds or thousands of dollars in something like web site design before you have a clue whether or not your new product, service, or market niche stands a chance of success.
You can easily get a basic web site and blog on-line for under $10. Use your web site and blog to find out what your target market wants (and what they’re willing to pay for it) before you commit a lot of time and money to something you think is a good idea but nobody is willing to buy.
Like a lot of small business owners, I’ve learned this lesson the hard way.
As Seth said, “Getting pretty good at things is merely a first step, but one that you need to take in order to be ready to spend the money to get great.”
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