“People love to buy stuff, but they hate to be sold.” Brian Clark (of Teaching Sells) explains that lack of traffic isn’t the biggest problem faced by on-line sellers. The biggest problem is lack of trust. If your web site visitors and prospects don’t trust you, your goose is cooked.
His recent report “Authority Rules” discusses in great detail what he calls the 10 Rock Solid Elements of Effective Online Marketing. I encourage you to get a copy and read it carefully (it’s completely free, no opt-in required). Pay special attention to Rule # 2.
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