Today we have an excerpt from Lisa Peck’s new book AND Lisa will be visiting the blog personally to answer your questions and respond to your comments. I encourage you to join in the discussion below and share this page with your friends.
Excerpt from Step It Up or Get Out of the Way
By Lisa J. Peck
Building a foundation is one of the most important levels to stay in and put in enough time and focus on. Too few business owners want to admit that they are at this level. They’d rather believe they’re about to make it big. They don’t want to think they’ll have to work really, really hard and wait for a while before any harvest. The truth is that if their foundations are not secure when they’re trying to build their business, one of two things will
happen:
1) They will grow really fast, without the proper systems
and people in place to meet the need, or
2) they will never take off – and never be sure why
Do you need to work on your foundation? Here are some of the symptoms:
• You’re making enough to cover your expenses – barely -but your take-home pay is not where you would like it to be or need it to be
• You don’t know the primary thing your business does to put money into your bank account
• You’re living in a feast-or-famine wave-you haven’t been able to stabilize your business enough for the pipeline of incoming clients to flow in a regular pattern
• You’re unsure what your most effective marketing strategy is and you keep throwing out efforts into the business world to see what sticks
• You’re unsure what your primary niche is-you can’ t accurately define your target group; the result is that your
sales force, friends and family are limited in the business they can bring you
• You don’t have a policies and procedures manual and you have to re-create things you do every day because
your business isn’t systematized and you waste a lot of time looking for things
It’s important that you spend enough time on this foundational level before you go into the business world and try to create large business deals. Basically, it’s important that you learn to walk before you run. The more time you spend here, the stronger you build the foundation and the more likely you are to create a solid company that can withstand the storms that will come.
Beware: there is a flip side to this problem. There are people who are “preparers” and not “follow-throughers.” They spend all their money, resources, and time on setting up the foundation but never take the launch. There comes a time, like before the money runs out, or you have been preparing for a long period of time that you need to say … “Ready or not, here I come.”
For those people who are always trying to get things perfect:You are hiding under the excuse that your business is not ready to take the leap. This is destructive and will hinder your success. The only way to know if what you have planned is going to be successful is to try it.
Worst thing that can happen is that you aren’t successful and you have learned what doesn’t work. Cool. Begin again and again and again until you do unlock what the right path is.
Some of the possible areas to focus on:
• Knowing if your product or service sells or not and making sure that you have a market for it
• Putting systems in place for finding the information you need
• Putting systems in place to find the right help at the right time
• A clear understanding of your niche and its pains/needs
• Quick and easy method to determine how clients can work with you and where you can show up as the expert
• Distinguish how you are unique and different from your competitors
• Sales systems that work in place
• Manageable overhead
• Knowing your business numbers, how much you are making and how much you need to make every day
• Your company is set up where it can operate smoothly without you being in the office
• You know how to prioritize your time to do the most productive and lucrative things first
• You know how to do an excellent job at the thing that you are in business to create
It’s important to know where your growth is headed and what you want to create. The clearer your vision of: where you want to go, what you’ll be doing every day, how you’ll be feeling and what others will be doing, the better and easier it will be to make your vision a reality.
It might seem like you don’t have time to do all this work when you’re busy keeping the business afloat, but if you aren’t clear on where you’re headed, all the little decisions you make each day will get you further and further away from your goal.
Lisa J. Peck has been helping entrepreneurs and business owners grow their business and balance the needs of home for over 18 years. Being a mother of 8, author of 20 books, former radio show host, and an award winning speaker, I can show you that balance and success is not only possible but vital to make more money, have more free time to be there for your family.
Step It Up or Get Out of the Way, Lisa’s new cutting Edge book, is the missing piece you have been waiting for to reach and impact more people with your message, product or service. To fulfill your life’s purpose and step into your vision, NOW! Through this engaging and interactive book, you will learn the tools and systems you need to make it easier than ever before to grow your business, while being in alignment with who you truly are.
Lisa is offering us a special bonus!
If you go to her website www.stepituporgetoutoftheway.com you can get your copy of Lisa’s new book Step It Up or Get Out of the Way, AND you can also get 4 High-Impact Training Videos that reveal 22 Biggest Mistakes, Detours, and Unexpected Surprises that over 50 Entrepreneurs Made in Growing Their Business. Plus a bonus videos The 7 Core Fundamentals Every Business Expert Wishes They Knew from the Start! You will get all that for the price of the book just for reading this post!
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