{"id":2918,"date":"2017-11-01T14:45:28","date_gmt":"2017-11-01T19:45:28","guid":{"rendered":"http:\/\/sherylschuff.com\/blog\/?p=2918"},"modified":"2017-11-01T14:45:28","modified_gmt":"2017-11-01T19:45:28","slug":"how-to-demonstrate-your-expertise-build-trust","status":"publish","type":"post","link":"https:\/\/sherylschuff.com\/blog\/your-web-site\/how-to-demonstrate-your-expertise-build-trust\/","title":{"rendered":"How to Demonstrate Your Expertise &#038; Build Trust"},"content":{"rendered":"<h3><span style=\"font-family: arial,helvetica,sans-serif;\"><strong>How to Demonstrate Your Expertise &amp; Build Trust<\/strong><\/span><\/h3>\n<h4><span style=\"text-decoration: underline; font-family: arial,helvetica,sans-serif;\">Attention: Coaches, Consultants, On-Line Course Creators, &amp; Non-Fiction Authors<\/span><\/h4>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\">Most of your new clients and customers don&#8217;t decide to do business with you the first time they land on your web site or blog. They arrive as strangers, and it&#8217;s your job to take them on a journey which helps them get to know, like, and trust you.<\/span><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\">One of the best ways to do this is to get their permission to add them to your email list so you can communicate with them on a regular basis. From the instant they start viewing your site, you&#8217;ve got about six seconds to capture their attention before they click away.<\/span><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\"><em><strong>Luckily for you, there&#8217;s a hot new WordPress theme designed specifically to help you do that by putting the full extent of your expertise on display.<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\">It includes a built-in place for your email list signup form and a special call-to-action message banner at the top of the page. It&#8217;s mobile-responsive, styled for e-commerce, and lets you customize your colors and content layout.<\/span><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\">You can check it out by clicking the image below.<\/span> <a href=\"http:\/\/shareasale.com\/r.cfm?b=1086352&amp;u=631051&amp;m=28169&amp;urllink=&amp;afftrack=\" target=\"_blank\" rel=\"noopener\"><img data-opt-id=1303513000  fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/static.shareasale.com\/image\/28169\/authoritypro-600x303.jpg\" border=\"0\" \/><\/a><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\">It&#8217;s from Studio Press, a company with many years experience creating premium WordPress themes and a reputation for providing excellent\u00a0 service and technical support. (I&#8217;ve been a satisfied customer for over six years).<\/span><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\"><em><strong>Affiliate disclosure:<\/strong> <\/em>The link above is an affiliate link. This means if you click on the link and sign up for a free trial or purchase the product, I\u2019ll receive a commission or referral fee. Clicking on affiliate links (on my site or anyone else&#8217;s) won\u2019t cost you any more than making a direct purchase. In some cases, you\u2019ll pay LESS because affiliates can give you access to special discounts and promotions which aren\u2019t advertised on the vendor site<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Demonstrate Your Expertise &amp; Build Trust Attention: Coaches, Consultants, On-Line Course Creators, &amp; Non-Fiction Authors <\/p>\n<p>Most of your new clients and customers don&#8217;t decide to do business with you the first time they land on your web site or blog. They arrive as strangers, and it&#8217;s your job to take them on a [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[301,21],"tags":[304,303,125,302],"class_list":["post-2918","post","type-post","status-publish","format-standard","hentry","category-wordpress","category-your-web-site","tag-authority-pro","tag-studio-press","tag-wordpress","tag-wordpress-premium-thems","odd"],"_links":{"self":[{"href":"https:\/\/sherylschuff.com\/blog\/wp-json\/wp\/v2\/posts\/2918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sherylschuff.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sherylschuff.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sherylschuff.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sherylschuff.com\/blog\/wp-json\/wp\/v2\/comments?post=2918"}],"version-history":[{"count":12,"href":"https:\/\/sherylschuff.com\/blog\/wp-json\/wp\/v2\/posts\/2918\/revisions"}],"predecessor-version":[{"id":2930,"href":"https:\/\/sherylschuff.com\/blog\/wp-json\/wp\/v2\/posts\/2918\/revisions\/2930"}],"wp:attachment":[{"href":"https:\/\/sherylschuff.com\/blog\/wp-json\/wp\/v2\/media?parent=2918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sherylschuff.com\/blog\/wp-json\/wp\/v2\/categories?post=2918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sherylschuff.com\/blog\/wp-json\/wp\/v2\/tags?post=2918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}