I’m a Teacher, Too!

As a CPA who’s been in private practice for over 30 years, I’ve explained lots of things to my clients…from bookkeeping, to taxes, to QuickBooks, to business startup. I’ve led live in-the-classroom style workshops for the Business Ownership Initiative of Indiana for several years.
But it wasn’t until fairly recently that I started [...]

Don’t Sell…Teach

“People love to buy stuff, but they hate to be sold.”  Brian Clark (of Teaching Sells) explains that lack of traffic isn’t the biggest problem faced by on-line sellers.  The biggest problem is lack of trust.  If your web site visitors and prospects don’t trust you, your goose is cooked.
His recent report “Authority Rules” discusses [...]